Provence Perfected | Meet Frederique

A passion for language and clear communication

Born in Holland, Frederique grew up with a strong interest in reading and writing - something that seemed inevitable with two parents who both began their careers in journalism. Following in their footsteps, she spent her mid-twenties writing for a regional Dutch newspaper and contributing to various lifestyle magazines. After moving to the UK, she found her way into advertising, landing a role at a small London-based agency seeking a Dutch-speaking copywriter. The role combined creative writing, translation, client management, and account development—a blend that suited her perfectly.

In 2021, a small job posting caught her attention. Provence Holidays was looking for a Dutch-speaking freelance content editor to help manage and translate rental property listings and other website content. “It felt like the perfect fit,” she recalls. “A few months later, I got the job - and I’m still here, doing what I enjoy most.”

Frederique’s approach to content is grounded in clarity and tone. “The other day, I read a quote: ‘A copywriter can write how their audience speak.’ That sums up a large part of my role,” she explains. “It’s about creating connection, using an approachable and conversational voice to encourage action.”

Alongside copywriting, her editing work is about refinement -cutting through clutter, polishing the structure, and ensuring all details are error-free and informative. In a multilingual team, accuracy and nuance are essential, and Frederique’s editorial touch helps maintain consistency and trust across the Dutch-language site.